Japan's Don Quijote owner reshapes Toys R Us, tripling product lineup

Retail Japan's Don Quijote owner reshapes Toys R Us, tripling product lineup After buyout, retailer adds more hobby goods and in-store play areas The Toys R Us store entrance at the Aqua City Odaiba shopping center in Tokyo, on Nov 5. (Photo by Daniel Takahashi) YUKA KONISHI November 6, 2026 14:01 JST TOKYO -- Japanese retailer Pan Pacific International Holdings (PPIH), the owner of discount chain Don Quijote, is revitalizing Toys R Us after acquiring the retailer, planning to triple the number of products offered and add more in-store experience areas at locations in Japan. Read Next Travel & Leisure Japan's Don Quijote drops refund fees for tourists to boost spending Retail Uniqlo shakes up China strategy with focus on store profitability Consumer Pop Mart's revenue halves in Q3 as Labubu craze cools Media & Entertainment Bandai's Tamagotchi gains ground in Asia as licensing business expands Retail Toys R Us Japan taps China toymakers as 'kidults' reshape market Retail Toys R Us to exit Japan after years of losses Latest on Retail Retail Japan convenience store chain Lawson details first India store in Mumbai Retail China's Temu, JD.com revamp business models amid tariff headwinds Retail Uniqlo shakes up China strategy with focus on store profitability Sponsored Content About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.