Japan's ASICS steps up footwear research with Australia R&D base

Companies Japan's ASICS steps up footwear research with Australia R&D base New location follows research labs in Europe, US The research hub will seek insights on lower body movement and health that can be applied in developing shoes and other products. (ASICS Oceania) YUNA OSAWA November 11, 2026 00:57 JST KOBE, Japan -- Japanese sportswear brand ASICS has established an R&D department at Australian subsidiary ASICS Oceania to boost development capabilities for athletic shoes and other products through collaboration with local experts. Read Next Consumer ASICS on Nike's heels in US market comeback Companies Nike races to regain China footing as rivals raise their game Sports Kylian Mbappe puts European soccer's China bet to the test Consumer Mbappe sponsor On chases Apple-style 'discipline' with automated shoe factories Companies Japan's Mizuno makes a play for India market with cricket gear Retail Australian luxury bootmaker RM Williams' next step is Japan Latest on Companies Companies Sony raises annual profit forecast on Spider-Man hit, gaming gains Companies Japan's scandal-hit Nidec to have $3.8bn in credit lines renewed Companies Japan's trading house chiefs warn of uncertainty after US midterms Sponsored Content About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.